Each curl has its own structure, which controls the shape and flow of your hair. Ouidad identified the four different curl types — Loose, Classic, Tight, and Kinky — and developed a signature line of products that complement each curl type. Because every curl needs the regimen that treats it right.

Ouidad formulas use the most sophisticated ingredients and combine decades of experience with the latest in scientific breakthroughs. Their certified salons and locations are staffed by the most skilled curl experts in the industry. We use only the deepest moisturizers and most nourishing ingredients to strengthen every strand from the inside out. Over time, you’ll see that your curly hair doesn’t just look better — it will also be softer, stronger, and healthier.